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Travel Agency Marketing – Few Marketing Strategies For a Travel Agency
Do you run a travel agency? This article explains about travel agency marketing plans and strategies.
a. Marketing Objectives: Have a marketing objective plan before you proceed with your marketing plans. The plan could be like this.
1. Achieve an annual growth rate of at least 15%.
2. Have strategic alliances with health clubs, local athletic organizations, and retailers.
3. Become the market leader of adventure travel in the California area in 3 years.
4. Generate sales of approximately $500,000 in year one and increase sales 10% annually.
5. Maintain a gross profit margin of 20%.
b. Marketing strategies: In order to achieve the above goal, your strategies should be this way. Target marketing: Develop plans targeting couples and individuals aged 25-35, married, with household income greater than $60,000. Secure corporate accounts by targeting local businesses.
c. Brand Recognition: Develop brand recognition by using print and electronic advertising campaigns and local radio shows. Use alliances to conduct promotions and giveaways. Utilize the networking benefits by participating in trade shows, and publications.
d. Services: Offer services like assistance with passports. Increase the assurance and satisfaction of the customer. Conduct 10k race, 5k fun run race, and a mountain-bike race. Giveaway prizes to the winners. You will also get media attention this way.
e. Online marketing: Create a website and let people know the availability of the vehicles. Let them book online. List different promotional plans in your site. Start a blog and start writing about your achievements and goals. Let people feel special about your service. Hire an SEO expert and tell him to optimize your site for low competition, location based keywords.
Air Travel
Air Travel has impacted our social and material life to a great extent. In fact it has changed the way we think, we live, and even we look ourselves as well as the world around us. It has played a major role in getting people belonging to different cultures, different religions as well as different countries closer that was not possible otherwise. Intercontinental services do not surprise any more. Flights to worldwide destinations e.g. Cairo flights from all the major destinations of the world are so common that people have now become addicted to air travel. Getting into any foreign country has never been so simple. Air Travel has not a very long history. Aviation industry took birth in 1903 when Wright brothers flew their first air craft that was a machine ‘Flyer’. This provided bases for an entire new industry of aviation and the first scheduled air service began on January 1914.
Previously people used to travel by ships that sail in the sea. It was a very difficult thing to travel by ship it did not only take too much time to reach a far away destination but it also take many days even to reach a neighboring country. But as the technology evolved air travel narrowed the other conventional ways of traveling. Now getting flights to anywhere like flights to Cairo is just a matter of a single phone call or a click at any of the website by the hundreds of thousands of traveling companies. These companies have managed their teams of travel consultants whom you need to tell the destination you want to travel, your traveling dates, your departure and arrival destination as well as the range of air fare you can afford. They look for airlines offering flights to your desired destination and give you the fare you can afford. Let us suppose that you are looking for cheap flights to Cairo. They will look for all the airlines taking travelers to Cairo such as; Etihad Airways, Emirates Airlines, British Airways, KLM, and Ethiopian Airways.
Cairo is one of the most popular destinations among history lovers. It is the capital city of Egypt that is home to Egyptian Pyramids. Previously it was only a dream for Europeans to travel to Egypt and witness its ancient pyramids that are one of the wonders of world. Now flights to Cairo from UK have made it very easy and comfortable to get into the region. Almost the entire world’s leading carriers fly to Cairo. The choice of the airline is up to you as it depends upon your level of comfort and your affordability. If you can not afford to get an expensive one you will definitely opt for a cheaper airlines giving you cheap Cairo flights. Again if your level of comfort is very high you will be looking for a luxury airline that present you business class flights.
Over a dine discussion?
Danny and me planned for a dinner tonight and first thing which strike in the mind was about the venue for dinner. It is certainly pizza hut vouchers ! Pizza hut is famous across the world by mouth-watering and tempting pizzas. It is the famous chain of pizzas acro9ss the America. On the table my friend Danny told me about the history of pizza hut how it came into existence, who started up the chain and when I was astonished to heard about the history of pizza hut vouchers , It was established by the two teenagers Dan and frank carney, 50 years ago first Pizza Hut restaurant in Wichita, Kansas with amount of $600 borrowed from their mother.
Its first franchise unit was opened in Topeka, Kansas in 1959. And eventually in 1971 it became number one pizza restaurant chain in number of restaurant and sales across the world. Restaurant and sales across the world. A historical event proved popularity and success of Pizza Hut in 1989 when pizzas from here were delivered to the White House. They initially started there chain with rented place and second hand equipments. The event was Reading is Fundamental hosted by First Lady Barbara Bush for 200 children of Washington D.C. Today there are more than 12,500 Pizza Hut restaurants in the entire world serving lot more than pizzas. In early times more than pizza people use to visit for the ambience. I was amazed to listen the story of the teenagers and was inspired to set up an own business.