Supermarket Gimmicks and How to Avoid Them
Grocery stores are known for spending a lot of money for learning how to fool you into spending more in their supermarket. Whether they’re enticing you into the store with discount products or convincing you to purchase more expensive things, be aware of some of these methods:
The store’s design: The majority of grocery stores have the same universal floor plan – they keep dairy, bread and meat products by the side of the store or up against the walls. By placing frequently purchased products against the furthest wall or way off in a back corner, customers have to walk past several displays and shelves full of sweets. Make sure to shop the sides of the store to save considerably on your grocery bill. Added advantage: The border carries the healthiest products in the store., so your waistline will be healthier.
The aisle sudden switch: If you shop at a particular supermarket often, you know where everything you buy is located in every aisle. Without even realizing it, you’ve developed a type of tunnel vision and don’t really see anything apart from what you want. When the grocery store rearranges the aisles or moves products from one shelf to a new one, you must look around and really focus on every aisle and each shelf. By losing your tunnel vision for a moment, the likelihood of something new getting your attention increases dramatically, so as a result your impulse purchases increase too.
The loss leaders: Supermarkets promote products for almost zero profit to attract new consumers into the store for the reduced item. They’re ready to take a loss on certain items because they plan to regain their losses through higher product sales in general due to the increased traffic. The key to taking advantage of these so-called loss leaders without letting loss leaders take advantage of you is to not give in to temptation. Check the expiration date on any loss leader items. Often these products are close to their expiration date and the grocery store is trying to clear them off its shelves.
Shelf arrangements: If you like to find the best values on the supermarket shelves, remember to look high on the top shelves or bend down and look at the bottom shelf. Expensive and brand-name products (as well as items designed to entice kids) are situated at eye level, while the generic store brand, and cheaper items are in the more awkward places to see.